It is not uncommon for everybody to be writing on the internet in today’s world. The question is not “if” you are writing on the internet, but “what” you are writing and how often. Blogging and other types of online diaries have greatly increased the amount of writing that people do, whether it be personal sharing, opinions or technical writing. The important thing then becomes how successful you are at writing. Regardless of what you write, there are a few factors that will help to make your articles stand out from the sea of other pieces of writing available on the internet.
View Your Article Like A Classified Ad
Many viewers have a short attention span and understanding that your article must catch their attention right away is critical in constructing a piece of writing that will be effective. Make the article short and sweet. Writing web articles is not the place for long dissertation or explication. People will simply not read them. You need to catch the attention of the viewer quickly, get them the information that they are looking for even quicker and wrap it up.
Again, this is a key to quick distribution of information. Many articles are found based on a keyword search through a search engine. By using many subheadings, you will be able to organize the information that you are providing. Viewers tend to read articles that are well-organized and broken down into pieces that are easily assessable.
This is extremely important! Nothing will turn off a viewer more quickly than an article that is poorly written and that is grammatically unprofessional. A simple run through with spell check is a good start, but should not be the only method that you use to check your work. One trick that many try in order to proofread their work is to read it out loud. This allows you to hear the words instead of simply reading the words. But regardless of how you check your work, it is essential to make sure that it is spotless!
Market Your Article
Even if you have to most innovative article that will revolutionize the world, if no one reads it, you might not have even written it. In order for you to get a maximum amount of exposure, you must get your name and your article out so that viewers can find it! Post it to as many places as you can, with links to your site. This will create momentum and will further increase the amount of hits, as the wider the distribution, the higher your article will rank in search engines. Your article is more than a piece of your writing; it is a way to market your ideas and your site.
Seek Out As Many Formats As Possible
Do not limit yourself to simply blogging or posting in forums on websites. If you wish to make your article into a successful piece of writing, try getting it published everywhere! With electronic resources such as “how-to” websites and ezines, the cost to your will be relatively low. It is simply a matter of sending an email to publishers of these sites. Many publishers send out articles to a list of email subscribers. What better way could there be to get your name to many people?
Jay Franklin is an innovator and strategist with over 20 years of experience in consumer insight driven product development and marketing strategy. He applies creativity to business issues and finds opportunities related to products, services, and customer experiences. His innovations have been patented twice.
Jay has spoken on innovation at major business schools, including Booth (Chicago), Wharton (Pennsylvania), and Ross (Michigan), and on sustainability in business at conferences in the US and Brazil.
What colleagues have said about Jay:
"Jay was the intellectual driving force behind much of the company's marketing success..."
"...one of the most creative, forward-thinking people..."
"Jay is a rare thing: an extraordinarily bright marketer whose innovation work is based on extremely thorough and sophisticated analyses, but yield outcomes that feel intuitive...He's got a curious mind, directs his curiosity at the heart of an issue, and knows how to engage other people in his quest."